Web and Portal Optimization

Client Challenge

Technology is always changing and our clients websites and
student portals must also adapt to new formats and standards.  We were asked to provide an objective analysis of an existing website to assess the areas of design consistency, ease of site navigation, search engine optimization (SEO), and effectiveness of web content. Additionally, the client planned to add a significant amount of content and tools to the website for integration so that their users had a single location to access all available resources.

Vantage Point Results

Reviewed all existing content, tools, and reports and created a cohesive blueprint for consolidation and optimization.

Performed intensive review of website and new content/tools for future site inclusion.

Created information architecture documents and wireframes for changes and new site sections.

Followed best practices in design and development to implement changes while performing multiple reviews and tests.

Monitored new website using analytics and user surveys to identify areas for future improvements.


Review existing tools, identify goals and objectives, create project plan and strategy.


Detail requirements for changes and functionality, then lay out visual design and identify technical needs.

Implement approved changes, perform quality assurance, standards benchmarking, and
user acceptance testing.

Track usage and statistics to ensure site optimization and make changes as needed to gain the maximum benefit.