A leading online higher education institution needed to implement a Customer Relationship Management (CRM) system to better communicate with, support, and retain their students. The University was looking for a higher education expert with a background in systems implementations to partner with in the selection and implementation of the new CRM system.
Vantage Point Results
Managed the selection and implementation of a new CRM:
Documented academic processes and system requirements
Provided Build vs. Buy analysis, and architecture recommendations (cloud based vs.in-house)
Facilitated CRM vendor evaluation and selection
Managed the CRM system configuration, Student Information System integration, implementation, and end-user training
Used the CRM to implement an Advisor Outreach Program that resulted in a 25% increase in completion of an Online Learning Orientation course for at-risk students