A leading online higher education institution focused on student success and retention needed insight into current practices in communication with students. Specifically, they sought to identify current state business processes, infrastructure, systems, stakeholders and governance of student communications throughout a student’s lifecycle within the University.
The University was looking for a partner with significant expertise in both higher education and strategic communications to lead this effort.
Vantage Point Results
Documented the current state of student communications including all processes, infrastructure, systems and stakeholders touched by the communication
Created a comprehensive inventory of every communication sent to students throughout their experience at the University including the vehicle, channel, message, frequency, and system.
Developed a developed a detailed strategic communications plan for the future which included a communications governance structure, updated policies, new business processes, system recomendations and a plan for implementation.